Serving the sector.


Efamro represents the interests of market, social and opinion research in Europe. Its members are national trade associations for research businesses. Founded in 1992, the objectives of EFAMRO are:

  • To represent the common interests of its members at European and international level with regard to their mutual contacts as well as to their external relations with national and international authorities and national and supranational organisations.
  • To maintain and improve the reputation of market, opinion and social research to the public.
  • To develop and establish international quality standards for market, opinion and social research.
  • To develop, maintain and enforce international professional principles and rules which are mandatory for the members of the Federation.
  • To establish, support and participate in efficient international disciplinary arrangements and bodies.
  • To combat unfair trading.
  • To support its members and other national associations in the field of market, opinion and social research by providing corresponding information and services.


EFAMRO is part of the Global Research Business Network, a joint initiative with APRC, the Asia Pacific Research Committee and ARIA, the Americas Research Industry Alliance.

The Global Research Business Network (GRBN) is the embodiment of an open and generous commitment by 38 national associations and their regional federations to work more closely together to serve the research business community. It is not a new association or a further layer of bureaucracy.


Support and advice on ethical and legal issues

A weekly email monitoring report on key news, consultations and events that affect research.

Access to guidance notes and reports which can be adapted or distributed by members

Input into consultation responses on behalf of the European research sector

Representation in Brussels to the EU institutions

Become a member


Our Executive Board, assisted by the Secretariat, direct the work of efamro on behalf of our members.

Bernd Wachter


Bernd is CEO of Psyma Group AG and President of German market research association ADM e.V.

Debrah Harding

Vice President

Debrah is Managing Director at the Market Research Society (MRS)

Elena Onbright

Vice President

Elena is CEO at MAP Marketing Research

Kaleke Kolawole

Head of Policy

Kaleke is EU Policy Manager at the Market Research Society (MRS)


The following associations are member of our federation.


The following associations are sponsors of our federation.

EFAMRO is also part of the Global Research Business Network (GRBN), which enables sponsorship partners to plug into a wider global network which covers Asia, Africa, the Americas as well as Europe. EFAMRO offers three tiers of membership: Gold, Silver or Bronze.