EFAMRO is delighted to announce that on Tuesday 18 November, 2025, the Ukrainian Marketing Association (UMA) officially became a member of EFAMRO. This marks a significant step in strengthening collaboration across Europe’s research and insights industry.

UMA, led by President Iryna Lylyk, represents over 1,000 market research professionals and more than 100 market research organisations in Ukraine. Under incredible conditions, UMA continues to champion high standards and self-regulation in market research, and professional development. Its commitment to ethical practices and quality is well-aligned with the mission to promote robust standards and transparency in market research across Europe.

EFAMRO President Bernd Wachter welcomed UMA’s membership, stating:

“We are proud to welcome and stand alongside UMA during these difficult times. Their resilience and dedication to advancing market research standards in Ukraine reflect the values EFAMRO holds dear. This partnership will foster knowledge exchange and strengthen our collective voice in shaping the future of research in Europe.”

Being a member, UMA will participate in EFAMRO’s upcoming events, including the December 10 Open meeting, where members will discuss best practices in telephone research and regulatory developments.

About UMA

The Ukrainian Marketing Association is a leading professional organisation dedicated to advancing market research practices in Ukraine. UMA promotes compliance with international standards, supports educational initiatives, and works to protect consumer rights and foster responsible advertising.