EFAMRO and ESOMAR Consultation Response to European Commission call for evidence on Digital Fairness

EFAMRO and ESOMAR have submitted a response to the European Commission’s Call for Evidence on the Digital Fairness

• • • Our associations are responding to the European Commission’s call for evidence: Digital Fairness Act.
    • Our associations welcome the European Commission’s initiative, which aims to protect consumers from manipulative design practices—commonly referred to as “dark patterns”—and promote fairness in digital environments.
    • Our response seeks to:
      • Support the Act’s objectives.
      • Clarify the implications for the research and insights sector.
      • Ensure that legitimate research practices are not inadvertently restricted