EFAMRO has submitted a response to the European Commission’s Call for Evidence on the Digital Omnibus package
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- Since the GDPR came into force, our members have consistently reported significant implementation challenges, particularly regarding the allocation of data protection responsibilities across complex data value chains—for example, determining the roles of controllers, joint controllers, and processors. Moreover, there remains substantial uncertainty and inconsistency in how Member States interpret and apply key GDPR provisions, especially those related to scientific research exemptions and data processing for research purposes, including in market research.
- The Market Research sector is uniquely positioned at the intersection of data-driven innovation and ethical stewardship. The sector generates insights that inform commercial, social, and policy decisions, representing the authentic voices of citizens and consumers through rigorous scientific and statistical methods. As such, our members are acutely aware of the practical challenges and opportunities presented by current and proposed data regulations, including the GDPR, the AI Act, and the ePrivacy Directive.
- EFAMRO welcomes the European Commission’s Digital Omnibus package as a vital step toward fostering a more harmonised, competitive, and innovative European data economy.
- The Market Research sector is uniquely positioned at the intersection of data-driven innovation and ethical stewardship. The sector generates insights that inform commercial, social, and policy decisions, representing the authentic voices of citizens and consumers through rigorous scientific and statistical methods. As such, our members are acutely aware of the practical challenges and opportunities presented by current and proposed data regulations, including the GDPR, the AI Act, and the ePrivacy Directive.
To address these challenges and support the success of the Digital Omnibus package, EFAMRO make the following key recommendations:
- Promote clearer and more harmonised interpretations of data protection rules across the EU, especially concerning research-related exemptions and role definitions within data processing chains.
- Ensure greater alignment and coherence between regulatory frameworks, particularly the GDPR, the AI Act, and the ePrivacy Directive, to enable ethical, transparent, and legally sound research practices, while safeguarding individuals’ digital rights.
- Since the GDPR came into force, our members have consistently reported significant implementation challenges, particularly regarding the allocation of data protection responsibilities across complex data value chains—for example, determining the roles of controllers, joint controllers, and processors. Moreover, there remains substantial uncertainty and inconsistency in how Member States interpret and apply key GDPR provisions, especially those related to scientific research exemptions and data processing for research purposes, including in market research.
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