EFAMRO, alongside EFAMRO member, D&IN and ESOMAR have submitted a policy position to the European Commission about a potential ban to telemarketing and door-to-door sales, which, if not regulated effectively, may hinder tele-research and face-to-face/door-to-door interviews.
Telephone and door-to-door interviewing for research purposes is used extensively in research, particularly for social research, to interview otherwise hard to reach groups and wherever a high-quality random sample is required to ensure research is representative. It is imperative that these modes of communication remain open to research and not conflated or swept up in recommendations meant to address very different types of activities i.e., door-to-door selling and telephone marketing calls.
